About Prelam

In 1999 two entrepreneurs, Luc Jalbert and Don Goguen, created Prelam Enterprises, an air freshener company based in Moncton, New Brunswick, Canada. It was the beginning of a real David and Goliath story.

In 2004, on a quest for innovation, Luc approached Don with a tiny bottle of toilet odour neutralizer and asks his partner to try this product. Quickly, the two businessmen met and spent hours developing the product, its artwork and what marketing tactics they would use. The toilet odour eliminator Just’a Drop was born from their hard work and fierce passion.

Don and Luc wanted to prove to the world that it was possible for Prelam to develop its market and survive among all-powerful multi-nationals like Glade and Proctor & Gamble. From TV commercials and newspaper advertisements to guerrilla and viral marketing, the Prelamteam earned a reputation for consumer-driven innovation across Canada and the world.

Just’a Drop is now sold in big-box retail chains like WalMart, Loblaws and Shoppers Drug Mart. Prelam re-inforced its status as one of the industry leaders with the launch of multiple odour control solution such as the toilet sprays Just’a Spray, Poopee Chic or Toilet Bouquet and its own Ostomy product line.

Prelam’s product became a house name in Canada, its toilet sprays & drops are also available in foreign countries such as the US, China, Mexico, United Arab Emirates, Barbados South Africa & Europe.