“This is great exposure for Just’a Drop, and also an amazing opportunity to inform people about the benefits of this product.” said Luc before leaving for the taping at CNBC television studios in New York.
Luc appeared on The Big Idea in July 2007. He is invited back based on popular demand. “This also fits with our business plan as we are launching a new wave of
marketing.” he added. Since July, the company has been active updating the packaging and planning the television campaign that launches this spring in Canada.
Just’a Drop is now sold at Wal-Mart, Shoppers Drug Mart, Loblaws, Sobeys, London Drugs, Home Hardware, Federated Co-op, Atlantic Co-op, Lawtons Drugs, Super Drug Mart and Jean Coutu.
Just’a Drop is a non-toxic, plant extract-based formula that works immediately in the toilet to create a barrier through which offensive odours can’t escape, thus
eliminating the odours before they become a problem. As Jalbert puts it, “Just a drop and you’re good to go.”
Prelam Enterprises Ltd., a Canadian company founded in 1999 and specializing in innovative, high quality air freshening products, is based in Moncton, N.B.