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Moncton takes fresh air to the Big Apple (Time & Transcript)

A Moncton based company is using some guerilla marketing tactics to take on air-care industry giants like Proctor & Gamble and SC Johnson.

Moncton’s Luc Jalbert, vice-president of Prelam Enterprises, and his business team followed the stink all the way to Times Square in New York City this week to bring their Just’a Drop air-care product to the masses.

Just’a Drop, which is available in Moncton and nation-wide at Wal-Mart and Jean Coutu, is described as “the only air-care product that suppresses unpleasant bathroom odours at the source – before they escape into the air.

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