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The sweet smell of success

This is Luc Jalbert’s $10 millions dilemna: how can he get people to talk about what they leave in the bathroom? he answer, he believes, could transform his kitchen-table company into a $10 millions success story, almost overnight. But only if this forty-years-old entrepreneur from Moncton , N.B., can get people talking that is. His tool of choice: the toilet bowl. The location: Montreal Grand Prix, Manhattan’s Square Garden or Toronto’s Canada Day.

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