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Moncton, July 16, 2007: Luc Jalbert, an ambitious entrepreneur from Moncton, has once again made his way to New York, this time for a special appearance on CNBC’s “The Big Idea” with Donny Deutsch.

The program introduces the viewer to men and women who have made their fortune with their Big Idea. Jalbert was invited to discuss his revolutionary toilet odour neutralizer, Just’a Drop, a tiny, sweet smelling liquid that has been making its way across North America since 2004. The product has been creating quite a buzz, to say the least, and our neighbors to the south can’t seem to get enough of it.

Last year, Luc and his “Poo Crew” headed down to Times Square, armed with a toilet and a survey entitled “Be an Odour Voter.” The survey asked consumers to “sit down and be counted!” and contained questions like “Are you a public avoider?” or “How long before it is safe for someone to enter the bathroom after you?”

The toilet attracted quite a crowd including, a very special guest, The Naked Cowboy. He too sat down to be counted and played a little ditty while he filled out the questionnaire. The story was featured that day on the Howard Stern show and the video documentary later on CBC Venture, back home here in Canada.

Filming for “The Big Idea” with Donny Deutsch took place on Tuesday, July 17th with the show airing on Thursday, July 19th at 10 PM / 1 AM ET. This is sure to be an enlightening and entertaining event not to be missed.